When it comes to blog traffic, Pinterest is my first choice and the biggest driver. Enabling rich pins is a really great way to help boost your presence on Pinterest. If you haven’t set up your blog to enable rich pins to your site, this post is for you. I will show you a very easy step by step approach to enable Rich pins and give official look to your pins.
What Are Rich Pins?
Rich Pins are pins that include your website address and meta description underneath the pin image. Rich pins also have bold descriptions when they’re showing up in a feed, making them much more noticeable than non-rich pins. And on top of that, it helps your pins stand out from the rest of the thousands of pins when people see them on the Pinterest feed and help you gain more Pinterest followers.
Here’s a visual difference between Rich Pin and Non-Rich Pin
In the picture, pins marked in Purple are Rich pins, they contain the name of the blog and a brief information about the pins whereas a pin marked in red is a non-rich pin, it has no blog information or meta description.
I’m sure you can see and feel the difference not just visually but in terms of branding and credibility.
HOW DO I KNOW IF I HAVE RICH PINS?
On your Pinterest home Page, click on analytics> overview then you should see a page similar to this.
In the screenshot, under Pin Type:”R” stands for Rich Pin and all the pins have “R” at the end except for the last pin which is a NON-Rich Pin.
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HOW TO ENABLE RICH PINS
1. Make sure you have a Pinterest for Business account
You need a business account to enable rich pins. If you don’t already have one check out my post on how to set up a Pinterest for a Business account.
2.Install the “Yoast SEO” plugin
I’m sure you already have this awesome plugin but if not then please install it.
This plugin is a must for non-technical SEO beginners like me to get the SEO sorted and it makes Rich pin set up so easy. Amazing, right?
Click on the SEO Dashboard (from the menu down the left side of your backend), then go to the “features” tab
Make sure that the advanced settings page is enabled.
Then, click on the “Social” tab (go SEO –> Social from the left-side menu),
click on “Facebook” then ensure that “Add Open Graph Meta Data” is enabled.
3. Go to the rich pins validator
Choose any blog post on your site that you’ve added metadata to. (Hint: it can’t be your homepage!) Enter your chosen URL to the Pinterest Rich Pin Validator and click Validate.
It usually takes a few days for Pinterest to approve you, so don’t worry about that. (Mine was approved within two hours) Once you’re approved, all your pins will start showing up as rich pins automatically. You don’t need to do anything further.
If you need any help, don’t hesitate to contact me or join my Facebook community and grow your blog.